In our last installment observing automotive social media, and more specifically Facebook, we learned how to get the ball rolling and get your business on the largest social media outlet in the world.
In this edition we will learn how to create premium content for Facebook. After all you want your customers coming back, and you can’t do that without creating content.
1. Where to find content for your automotive social media plan:
This is likely your first question, and if so: no worries. The internet has a plethora of content pertaining to the automotive industry, and more specifically the auto rental industry.
Great external sites to find content to share on Facebook, includes: Wall Street Journal’s Auto Editorial, Auto Rental News, and if you are looking for more controversial/edgy stories — Jalopnik (we must insist to use this site with precaution though, some of these stories could damage your automotive social media plan.)
2. Directing Facebook to your business blog:
While the first tip discussed finding external sources for your Facebook company page, creating content for your blog and using it on Facebook is truly getting the most bang for your buck.
However, if this is a part your automotive social media plan — please make sure that you are staying consistent, and that you build your company’s brand as an authority.
3. Use the correct practices to ensure both reach, and credibility on Facebook:
When posting on Facebook, there are methods that work better than others. The best method for your content having the most reach among Facebook is to post like this:
According to Facebook, images used for content previews should have a size of 1200×630 pixels.
From Facebook’s developers:
Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.
In terms of using images or links this comes from the horse’s (Facebook’s) mouth.
“we advise people to see what works best for their Page and fan base. Some Pages may see more engagement from links, while others may see more from posts without links — we tell people to use Insights to work out what works best for them and their audiences.”
Regardless of how you plan on sharing your content, please make sure that you always credit who you are gathering your content from. This can be done in multiple ways: tagging the site you found the content from, simply placing “via (source)”, or if it is your own content make sure to attribute to the author.
Not only is it the right thing to do, but it will create a consistent and solid brand message for your Automotive Social Media plan.