Five Bad Social Media Habits
Car rental and social media unfortunately do go well together. Here are he main bad habits of car rental’s social media presence. In the next edition, we will discuss how to solve them!
1. Spamming Social Feeds with Repetitive Messages
One sure way to get people to avoid following you, and those following you to stop doing so is to spam their feeds. Instead of making every last tweet about your rates, try some content that is engaging and motivates your ideal customer to learn more about your business. You will be amazed by the amount of people who stick around, and actually respond to what you have to say!
2. Sticking to Only Facebook and Twitter
While they are no doubt the big two, and need to be used – there are plenty of other social media services that can help market your business. We have previously discussed Instagram and its capabilities; other platforms to consider are Tumblr and Pinterest.
3. Leaving Social Media Accounts Barren
While we strongly suggest keeping your accounts active, nothing makes your business look more abnormal than having social accounts that have been inactive for months or years. It’s one thing to understand that you can’t take the time to manage your business’s social media needs, but at least take the time to delete inactive accounts. That way when potential customers check you out they don’t see a ghost town, which has the potential to reflect poorly on your business.
4. Asking for Retweets or Likes/Shares (Cringe!)
A compliment is best when it is given unsolicited. A compliment means little when it is asked for repeatedly on social media. If your content is good, people will notice. If not, people will ignore it. It’s really that simple.
5. Not Talking with Your Audience
Ask your audience questions, reply to their comments, and proactively engage with people on channels like Twitter and Instagram who have similar interests as your brand in a genuine manner. Searching hashtags that are similar to your brand’s interest can accomplish the latter. You’ll see your engagement, sentiment and audience grow. For more social media discussion follow our blog at