Category Archive: Car Rental Marketing

Aug 29

5 Bad Habits for Car Rental Social Media

Five Bad Social Media Habits Car rental and social media unfortunately do go well together. Here are he main bad habits of car rental’s social media presence. In the next edition, we will discuss how to solve them!     1. Spamming Social Feeds with Repetitive Messages One sure way to get people to avoid …

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Jun 17

Customer Service and “#Spiderpocalypse2016”: What We Can Learn

We have stressed the need of having a strong online presence when it comes to customer service for years now. However, a recent event involving a rental car, and a plethora of spiders, demonstrates exactly how important it is to have someone behind the keyboard for your operation. What went down? Chris Tarantino rented a vehicle …

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May 20

Marketing Car Rental With Snapchat

snapchat

With the popularity of Snapchat rising, it’s time for car rental marketers to take notice! What is Snapchat? Snapchat is a mobile image messaging service that allows users to send pictures and videos to one another. The message exists for a short period of time then disappears. It has grown from humble beginnings to a service …

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May 01

Car Rental: Let’s Consider Email Marketing

Marketing is an ever-evolving buzzword that we hear all the time. However, the focus of marketing is often lost in the conversation. Car rental operations (of course, not all of them) are notorious for losing focus on what matters… customers!   Time to face facts! Those facts? That traditional means of advertising are not guaranteed …

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Nov 09

Car Rental Marketing: Which Outlet and Why?

With so many options when it comes to car rental marketing, knowing which one to use and why is vital. Our Social Media Coordinator, Stefan Jagot, teamed up with Auto Rental News to create a list of social media outlets and and why they’e important.   Twitter: What is it? Twitter is an online social …

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Sep 09

Car Rental Social Marketing: How Often Should You Post?

When it comes to car rental social marketing, the use of social media is key (duh). However, too much social activity can be just as detrimental as not using it enough.     Here is a guideline of the major outlets and how frequently you should be posting on them. Facebook: For operations, posting every …

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Jun 08

5 Summer Online Marketing Tips for Car Rental

With summer approaching, now is the time to align your car rental operation’s web strategy for the season.   Here are 5 tips to get your car rental operation’s social media strategy ready for the summer!   1. Shoot some video! Not only does summer provide for some great scenery, but video has become key in social media …

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Apr 20

Car Rental Operators: Time to get Mobile-Friendly

Starting April 21st, 2015, Google’s changes in its algorithm will start rewarding websites deemed “mobile-friendly” in mobile web searches. Likewise, Google will be penalizing websites that are not responsive in mobile searches. That means possibly not appearing on the first page, and as we know – if you’re not on the first page, you might as well not …

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