The rental market is dominated by three conglomerates with lots of experience in the field, but automakers are edging their way into the sector. Here's an example of an in-house car rental revenue stream.
The Kahului Airport Consolidated Rent-A-Car facility is a multi-level one-stop spot for rental cars, the largest public facility of its kind in Maui. Even more impressive is that CONRAC didn’t require taxpayers' money.
Hertz's new car rental app is designed to increase speed and security. The app aims to simplify booking through facial and biometric recognition technology, making it easier and safer for clients to log in.