Jun 17

Customer Service and “#Spiderpocalypse2016”: What We Can Learn

We have stressed the need of having a strong online presence when it comes to customer service for years now. However, a recent event involving a rental car, and a plethora of spiders, demonstrates exactly how important it is to have someone behind the keyboard for your operation.


What went down?

Chris Tarantino rented a vehicle from a Hertz location in the Fort Meyers, Florida, area. He was reaching in his backseat when suddenly something happen which would surely garner the same reaction from many….

Now don’t get me wrong, this could happen at any time to anyone. However, seeing that it this happened in a rental car, it is understandable that the blame quickly was deflected to Hertz.

Of course, the Hertz location didn’t want someone driving around with baby spiders, so they worked with Chris to get him a replacement for his spider-ridden Dodge Charger. Chris took the opportunity to name his misfortune “#Spiderpocalypse2016”

In the meantime Hertz’s official Twitter account made sure that everything was under control.

Luckily, someone at the Hertz location was on the ball and had someone ready to respond, and the situation was taken care of (Tarantino’s car was replaced). He was quick to thank Hertz for their efforts.


Once the situation was handled Hertz made sure to let them know that he could always reach back to them if any other issues arise.

What we can learn!

Having a strong customer service department, both online and off, can mitigate many issues that arise. With both the original Hertz location and the corporate location responding to Chris’ time of need, the situation was handled and it was clear that the company cares about their customers.

This should go without saying, but it is absolutely necessary that you respond promptly. Hertz’s responses didn’t come a day later, they came minutes later, and that’s an important detail. The longer you wait, the worse your operation is going to look.

Also, the Hertz corporate account gave them their number to call. It is important to take the conversation offline and make it personal. The last thing you want is a long conversation over social media where words can be misinterpreted and everyone can see it.

What’s your Customer Service advice?

What does your operation do to respond to customers online? Let me know in the comment section below!

May 20

Marketing Car Rental With Snapchat

With the popularity of Snapchat rising, it’s time for car rental marketers to take notice!


What is Snapchat?

Snapchat is a mobile image messaging service that allows users to send pictures and videos to one another. The message exists for a short period of time then disappears. It has grown from humble beginnings to a service recognized by marketers of the largest brands in the world, ranging from publications to sports teams.

How your business can use it!

Snapchat has gone the route of Facebook and Twitter, in that it’s no longer a niche social media outlet. Everyone, of all ages, uses it. If your operation is savvy with their marketing, now is the perfect time to utilize Snapchat for a competitive edge.

Of course, you have to produce solid content in order for people to follow your operation. Here are some ideas:

Behind the scenes

Many business use Snapchat to show the inner-workings of their operations. Why not debut the newest addition to your fleet to your followers?


Keeping up with the theme of your customers needing reason to follow you… send exclusive offers to your followers.

Let an influencer take control

If your operation is community-based, have a figure take the reigns for a day and let them be a spokesperson for your brand. If your operation is larger, well then… find some with even more influence.

Observe other brands!

If your still struggling for ideas, follow other brands and see what they are doing. Mimic what you like, stay away from what you don’t.


There is no concrete guide for Snapchat marketing, as it’s an outlet still in it’s infancy in terms of use. However, there is great potential in using one of the fastest growing social media outlets in the world! Take the dive today!


May 01

Car Rental: Let’s Consider Email Marketing

Marketing is an ever-evolving buzzword that we hear all the time. However, the focus of marketing is often lost in the conversation. Car rental operations (of course, not all of them) are notorious for losing focus on what matters… customers!



Time to face facts!

Those facts? That traditional means of advertising are not guaranteed ways to target your intended audience! Even worse they can become a drain on your operation’s financial resources. Radio ads can cost in the $10,000 range if you want the most people listening, and even a local television ad can cost up to $1,500, just for production!

The Better Option..Email Marketing

Instead of purchasing ads that are expensive, outdated, and not very personal, it may be time to consider an email marketing campaign for your car rental operation.

Email marketing allows your business a personal means of communication with your existing and potential customers.

Unlike traditional advertisements, most email marketing platforms allows for senders to create an email that is personable, which makes it harder to ignore than any ad they’d normally see.

For example, you can customize an email to include a customers name in the subject heading as well as in the body of the email. That just doesn’t work in a radio, tv, or print ad…

Yeah… but does it work?

We all skim through emails everyday, so what’s to say that your marketing efforts will be just another victim of the junk folder?

Screen Shot 2016-05-01 at 5.32.23 PM

Data from smartinsights.com

Fear not, as the travel and transportation industry enjoys a comfortable 20% email opening rate. Recipients only unsubscribe from email lists at 0.24%. The bounce rate, both hard (0.51%) and soft (0.69%) does not equal the 2% threshold which business are advised to stay under.

Even if they don’t read them the first or second time, they are more likely to open an email from your operation than they are to unsubscribe completely.

Make The Change..

Next time your operation is offering a sale or discount, instead of running to the traditional means of advertisement – implement an email marketing campaign.

There are plenty of services for email campaigns such as Constant Contact and Mailchimp. These services offer cost-effective ways to market your business, as well as analytics that allow you to gauge the success of your campaigns and what changes you can make.

Have you already started an email marketing campaign? Let me know how it is going in the comment section below!

Apr 18

International Car Rental Show: Visit Bluebird!

Bluebird Auto Rental Systems is proud to be in attendance, and a sponsor, for the 2016 International Car Rental Show.


The Bluebird team will be at booth 318, and we will have a demo of our latest product, RentWorks Express!

We look forward to seeing our customers, and meeting new friends at this year’s show!

Apr 11

Introducing “RentWorks Express”

At this year’s International Auto Rental Show Bluebird Auto Rental Systems will be unveiling our newest product, RentWorks Express.


The latest product from the global value leader in car rental software will allow users to check out and check in vehicles, email receipts to your customers, and take physical inventory, on any tablet with a standard web browser!

car-rental-softwareScreen Shot 2016-04-11 at 12.37.54 AMScreen Shot 2016-04-11 at 12.38.08 AMScreen Shot 2016-04-11 at 12.38.16 AM

RentWorks Express will allow users to:

  • Open contracts from the convenience of your tablet. You can capture and store customer initials and signatures made directly to the screen
  • Close Contracts using the RA #, Unit #, Renter Last Name, VIN or License #.
  • Take Physical Inventory of your Fleet.
  • Check Status Lines to view the number of Reservations and Due Backs.
  • Map Pickup and Delivery locations.

We can’t wait to show off RentWorks Express to the world, and if you want to be a part of this event make sure to visit Bluebird Auto Rental Systems at booth 318!

If you are not attending this year’s event contact us today!

Mar 30

Visit Bluebird Auto Rental Systems at NADA 2016!

The Bluebird Auto Rental Systems team will be at Booth 4902C!
Screen Shot 2016-03-30 at 6.20.01 PM

Make sure to visit us at NADA 2016, and learn how our LoanerTrack product can help you!

Mar 07

Car Rental Software Training From Bluebird

We pride ourselves on making our car rental software easy to use, but if you run into some trouble, we are more than happy to help!

Here is what is available for Bluebird users!


1. NEW! WeeklyWebinars:

Tuesday: Counter (check-in, check-out, contract modify)

Wednesday: Fleet (setup, depreciation, maintenance)

Thursday: Accounting (General Ledger Setup, DBR Posting) All are held at 1:00 pm EST.

Reserve your spot by sending an email to support@barsnet.com.

2. Online Tutorials:

There are tutorials at support.barsnet.com are great for brand new users. You can also access these on YouTube. Simply search for RentWorks.

3. Monthly Classes:

A three-day class is scheduled every month at our home office in Dover, NJ. See the schedule at www.barsnet.com/class-schedule.html. The agenda, a list of area hotels, and directions to our office are also on this page.

4. Regional and/or Advanced Classes:

They are based on demand, an as long as there are at least five attendees. Locations will be announced as the classes are scheduled. Topics include System Management and Cyberquery

Feb 11

Twitter’s Changes, and How They Affect Your Operation

There’s been a lot of talk about the changes Twitter is making to its timeline. How does it affect your operation’s social media presence?


Starting in February, Twitter will experiment with an algorithm that shows what it thinks users want to see at the top of their timeline. According to Twitter this will not be like Facebook, whose timeline is ordered by an algorithm that measures relevance to an individual user. How this differs remains to be seen.

The before mentioned tweets will show up when the user enters Twitter, either by the app or by web browser. After the tweets are shown the timeline will return to the social media site’s signature reverse chronological order. Twitter has been experimenting with this via their “while you were away” feature, and this change is said to expand on that.

This change presents an opportunity for operations that utilize Twitter in their marketing strategy. As now tweets sent to followers will have a greater chance of being seen, instead of lost in time as they were in the past.

However, this does not change the emphasis on having relevant and entertaining tweets. In fact, it’s more important now to create tweets that captivate your audience, as they will have more chances to see your tweets – and impressions are everything!

Is your operation on Twitter? If so, follow us at @BluebirdARS

Jan 13

Check out our latest video!

We spent time with some of our favorite car rental operators at Royal Rent-A-Car, in Royal Oak, Michigan. We wanted to see how they used our car rental software to make their business better!



Like what you see? Let us know in the comment section below!

Dec 14

Bluebird Cook Book: Chocolate Truffle

With Christmas approaching, it is time for another edition of “Bluebird Cook Book” . This is where the Bluebird Auto Rental Systems family shares their favorite recipes with you!


In this edition, Chocolate Truffle!

Devil’s Food Cake (may add instant chocolate pudding as you make the cake, or just buy the Extra Moist variety.)
Kahlua or like liquor (1/3 to ½ cup)
1 pint whipping (cream) cream
4 or 5 Heath (or Skor) Bars
2 or 3 boxes of Oetker or Jello brand Instant Chocolate Mousse (make with milk)
Tall, straight-sided glass bowl. (This LOOKS the best!)

Two Days Before Serving:
Bake Cake (using two 9×9’s, two 8×8’s, a 12×9, or a 13×9 inch pan).
Make holes all over the cake with a toothpick.
Pour liquor over cake
Cover and refrigerate
One Day Before Serving:
Make Mousse according to directions on the box. Refridgerate.
Make whipping cream by beating heavy cream at high speed until very thick (may take as long as 15 minutes). Refridgerate.
Crush Heath Bars into pieces (not crumbs) by placing in plastic bag and pounding with a meat tenderizer mallet.
Cut our cake with same dimensions as serving dish by first making an outline using the serving dish as a “cookie cutter” then cutting out with a sharp knife.
Slice cake horizontally to yield at least two layers. Save excess cake, use as a filler as cake won’t fit into the serving dish perfectly.
Layer into serving dish: cake, mouse, whipping cream, Heath bars. The longer the desert sits in the fridge, the better it tastes!

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