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Sep 29

Car Rental Marketing: Pinterest May Be In Your Interest

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As operators look for new ways to market their operations, Pinterest is yet another social media outlet that can be utilized for car rental marketing – especially if your operation caters to those on vacation!

Pinterest_Sticker_Icon

What is Pinterest?

Glad you asked, Pinterest is: a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool. Users create and share the collections of visual bookmarks (boards). Boards are created through a user selecting an item, page, website, etc. and pinning it to an existing or newly created board.

CantorBoard

Who uses Pinterest?

According to the chart below 21% of internet users use Pinterest, which is more than Twitter (18%) and Instagram (17%). Women take up 33% of the user demographic for Pinterest.

Pew-Demos-SocNet-Platforms-Jan2014

Why does it matter for your business?

If your car rental operation caters to those who are traveling on vacation then it is awfully imperative that your business gets on Pinterest, as many of the pictures “pinned” pertain to travel and leisure. There are several rental companies that have a Pinterest presence, they include:

Budget

Avis

Payless

Check it out..

Like the majority of social media sites, Pinterest is free. The only thing that creating a presence on the site will cost you is time. However, there are resources to help you utilize the most of that time.

Does your business use Pinterest? Let me know in the comment section below!

 

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