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Apr 25

Don’t Forget About Rate Utilization

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If you are a Bluebird RentWorks user and you’re not using rate utilization, you’re not getting the most out of your software.

Did you know your service includes rate utilization? This handy feature allows you to set up a number of different tiers of rates. You can set each rate to a utilization range. For example, if you are 0-69 utilized you can set one rate; 70-85 percent utilized brings another rate; and 86-100 percent utilized yet another. Rate utilization allows you to run your system on automatic pilot, as the system increases rate accordingly.

Rate Utilization Helps Automate Your Rate Setting Services

You can also set rates for upcoming holidays. For a special event, you can artificially set any rate you want. Here’s an example: Let’s say you have a customer who wants to book a rental for July 4, 2019. Right now, utilization would be in a low range, since that date is still far away. Therefore, you’re quoting in low range. Using the special event setting, you can set your rate in whatever tier you want. This helps you guard against underselling yourself at busy times.

At Bluebird, we have automated the rate utilization process for you. We have flexible dates or date ranges, which you can use during any day or time of month that you know you’ll be busy.

Another example: If you rent moving trucks, you know that the end of the month is often your busiest time, since many people have to be out of an apartment by the end of the month. You can set higher tiered rates at the end of each month, and perhaps the first few days of each month. This makes it impossible to offer a lower rate, because it won’t show in your system.

Rate utilization is included with your standard services. It’s another tool that we have to help make you successful. If you have any questions about how to use RentWorks or rate utilization, call us today toll-free at 800-304-5805 and we’ll be glad to help.

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