Bluebird Auto Rental Systems’ Site Design Awarded

Paradigm Marketing and Design, a local multimedia agency founded by Long Valley, N.J., native Rachel Durkan, was recognized by Graphic Design USA earlier this month for the firm’s superior work in the areas of print and web-based graphic design.

Durkan and her staff of designers were presented with three American Graphic Design Awards in two separate categories – a truly impressive accomplishment, as only 15 percent of the 10,000 entries submitted to the competition were recognized.

“I’m so honored that Paradigm was chosen to receive these awards,” Durkan says. “I’m extremely proud of our team of project managers, designers and developers. We take pride in the work we do and the relationships we build with our clients. This organization continues to grow because of the talented and dedicated people who make up our team.”

On the print side, Paradigm came out on top in the brochures and collateral bracket for the design of a quarterly newsletter published for a local private school. On the digital side, the agency won twice – once for its design of the London Day School website ( and then again for the Bluebird Auto Rental Systems website (


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Paradigm Marketing and Design, which is based in Parsippany, N.J., offers integrated marketing, web and graphic design services to small- and mid-sized businesses looking to acquire a more competitive edge in the marketplace. For more information about Paradigm, including a full portfolio of work, visit