Car Rental Operators: Time to get Mobile-Friendly

Starting April 21st, 2015, Google’s changes in its algorithm will start rewarding websites deemed “mobile-friendly” in mobile web searches.

Likewise, Google will be penalizing websites that are not responsive in mobile searches. That means possibly not appearing on the first page, and as we know – if you’re not on the first page, you might as well not be there at all.

So what does that mean for you? Well, if your site appears as “mobile-friendly” in Google searches, you have nothing to worry about. If it doesn’t well, you see where I am going with this…

An example of a mobile-friendly search result in Google.
An example of a mobile-friendly search result in Google.

There are many tests to run to see if your website is mobile-friendly, but the sure way of knowing is if your website appears like the photo above.

If you’re site is not responsive to mobile use, it isn’t the complete end of the world, but it is something you should fix as soon as possible. The algorithm change will only matter in mobile searches, and mobile searches only; standard desktop searches will not be impacted by this change.  ‘

Also, this will only have an impact on organic mobile searches. If you are paying for your site to have better results on Google, then it will not be penalized by this algorithm change.

Operators, if you want to keep your competitive edge, we can not emphasize enough that your site needs to be mobile-friendly. Most sites are built for mobile-use, and with Google’s changes, it has become standard.



For more information on Google’s algorithm change, click here.