Bluebird’s eCommerce platform fully integrated with CarCloud for greater functionality
With more and more car rentals being booked online, it is crucial for car rental outlets to have a fast, responsive website. Not only does a fast, user-friendly website improve the optics of your business, but search engines will recognize that too, as slow websites with built-in problems can hurt your online ranking. Bluebird’s e-Commerce services not only provide you with an improved website, but also give you the tools you need to stay on top of trends in car rental business practices, allowing you to stay ahead of the curve.
Like all Bluebird products, our e-commerce platform makes things easier for you and your car rental operation. It provides a complete responsive website integrated with RentWorks. Thanks to a new integration with Carcloud, our eCommerce platform now has greater functionality than ever. Carcloud’s partnership with Bluebird means we now have the same online sales and marketing platform trusted by some of the biggest names in car rental.
What Does It Do For You?
Our eCommerce website services include providing you a world class website and eCommerce platform, fully integrated with Bluebird. Built by a team of car rental eCommerce experts, you get capabilities previously only available to major franchises. As the industry continues to evolve, it must align with the direction of the economy, which is seeing more and more business being conducted online. With that in mind, the platform will help you squeeze maximum revenue out of your website. You’re given all the tools to improve customer loyalty, which means repeat rentals and lower customer acquisition cost. Finally, with your additional revenue, its seamless analytics will give you the information you need to get the most out of your marketing budget.
Today, we’ll look into some of the features the platform can do for you. Thanks to the platform, integrating this service gives our customers more online bookings, higher website traffic, lower internal management costs, marketing flexibility and increased insight. It optimizes your booking flow to maximize online bookings across mobile, tablet and desktop devices.
Frequent Renter Feature
If a customer is loyal enough to you to consistently rent from you, don’t they deserve an efficient process when renting from you? This also benefits you, as customers will complete their booking process with you in a quicker fashion with Bluebird’s help. Frequent renters can sign up with an email and password and store their details. This allows your returning customers to rent more quickly and you can track your customer activity far more efficiently. The renter experience is crucial in determining whether you’ll see repeat business. To further encourage return business, the platform offers on-demand vehicle rental. On-demand rentals are quickly becoming a renting trend. This feature allows renters to get any vehicle delivered to any location. We’ll give you the tools you need to try this new business model, including on-demand delivery drivers if you need them.
Security is of the utmost importance when data is stored. The security measures in the program meet data protection requirements and renters are free to delete their own data, should they choose to do so.
Smart Renter Messaging
With customers more comfortable using their mobile devices to text, rather than call in to confirm a pickup, our smart renter messaging feature will improve your rental operations. Customers will receive a notification one hour before pickup with shuttle bus tracking and interactive maps. A customer will also be messaged one hour before the scheduled check-in to extend a reservation using a one-touch request.
Featured vehicle promotions allow you to promote specific vehicles on your site’s rates page. You can choose your vehicle, date range and rates, along with your promotional text. Upgrade options are also made easily available. You can maximize the dollars you make per transaction, by offering a vehicle upgrade promotion. These promotions may prompt renters to choose a more expensive vehicle, thanks to an easy one-click upgrade option. Did you ever wonder if there was an easy way of increasing the average dollar value per rental? Here it is.
The platform takes instant credit card payments when bookings are made. You can secure online payments instantly, with your choice of over 100 payment gateways. It helps you achieve and maintain your PCI compliance. By having this feature available to you, you can improve your cashflow, reduce no-shows (who’s going to pay then no-show?) and keep the customer’s identity and credit card data secure.
Web Analytics & Digital Services
Keeping track of your business conducted online is important. After all, you want to know just how effective your eCommerce platform is, and how you can make better use of your online marketing campaigns. With enhanced eCommerce reporting, everything on your site is tracked using Google Analytics. You can see exactly what’s happening on your site and identify which traffic is driving sales. Detailed breakdowns will display which vehicles results in what revenue and what that source of business is.
By making these assessments, you can improve your on-site content. You can also focus your investment on your most profitable marketing channels.
Our digital services extend our in-house team by providing you digital strategy and content, conversion rate optimization, SEO and paid search management.
World Class Hosting
Our environment and processes have been assessed by the risk teams of major rental brands. Your website can have the same security level of the biggest car rental companies in the industry! We provide secure hosting, ongoing backups, automatic deployment, staging and live sites. You’re also given peace of mind with 24/7 monitoring and dedicated support. Why is it so important to have all these features? Well, as mentioned earlier, if a website is slow or unavailable, that can cost you revenue. On top of that, your Google ranking will be affected. If your site were to be hacked, your brand is exposed. Therefore, you should have a feeling of security every minute of the day.
Bluebird is fully committed to keeping your site operational and secure.
A big portion of the car rental market comes from tourism and therefore, having a website that caters to people of different mother tongues will make them more likely to rent from your site. Our e-commerce platform can provide additional websites in multiple languages under different domain folders. (ex: yoursite.com/ESP). All booking processes and emails can be translated. Multi-language content on your site and SEO will help improve your site’s traffic from inbound tourism. This provides a more lucrative market, as tourists will spend more on rentals than a local. Improving their experience with your rental firm will make them more likely to become returning customers.
These are just a few core features of what our e-commerce services can do for your business. For more information, just contact us with some basic information on your needs.