Short Term Car Rentals May Soon Be Thing of the Past
The use of borrowing cars as short term rentals may soon be a thing of the past, with subscriptions taking over a major sector of the industry.
The use of borrowing cars as short term rentals may soon be a thing of the past, with subscriptions taking over a major sector of the industry.
Much has been made over how car rental companies have jumped on the subscription bandwagon, as evidenced by major announcements by Enterprise and Hertz.
The report states new mobility services such as car rental subscriptions are vital to ensure the car rental industry will be able to compete in the marketplace.
Avis and Hertz, who are relatively more vulnerable to ride-sharers simply because of their smaller company sizes, offered what worked for them to improve their revenues.