By now, there is no need to lecture on what exactly blogging is. However, just how important blogging is might have gone unnoticed – and that has to change.
Blogging is a key marketing tool for various businesses in various markets, including Bluebird Auto Rental Systems. If you’re not blogging, you’re likely losing out on sales, exposure and brand building opportunities. Good news is, that can easily be fixed.
Statistics suggest that up to 61% of US consumers have made a purchase based on a blog post and 70% learn more a company through blog posts than an advertisement. Those alone should suggest adding a blog to your marketing plan, but this is not the only reason.
If you keep building (content via your blog), they (search engine crawlers) will come. The more regularly updated content you have, the more Google (and other search engines) will crawl your website, which results in higher rankings within Google and other search engines. Simply put, more potential renters will find your business online if you are blogging.
Another overlooked result of blogging is the human element. Blogs are naturally conversational, often generating natural interaction from the content within them. When synced with your proper social media outlets, blogging also provides great content to share across said outlets.
Content that is fresh and relevant to your renters can build relationships that lead to them becoming brand lovers. Think of brand lovers as free spokespeople for your establishment.
Of course, blogging takes a lot of time commitment, and your schedule may not have room to dedicate creating content on a minimum weekly basis. That does not mean it is impossible; check out our friends at A-A Island Auto Rental of Martha’s Vineyard – they have a fresh blog every week. If they can do it, so can you!
There’s no need to let the opportunities blogging provide to go untapped any longer – more sales, exposure and branding opportunities are ready to be had. Get to blogging today!
Does your business have a blog? If so let me know in the comment section below!