A report has revealed the car rental industry was the largest service sector to take advantage of online booking, a feature made even more convenient with the development of mobile apps.
The car rental industry currently comprises most of the MaaS market, a share its enjoyed since 2014 and is not likely to change over the next five years.
British Petroleum is investing more than $11 million into Finnish tech firm Whim to develop an app that would consolidate a plethora of transportation options in London.
MaaS could open up a range of opportunities for car rental companies like Enterprise, which could benefit from increasing revenues from people who give up vehicle ownership for renting a vehicle.