Mar 23

Facial Recognition Biometrics Making Waves in Car Rental Industry

Image Credit: Deposit Photos

At least 40 U.S. airports to adopt technology this year

With facial recognition technology in the throes of being implemented at airports around the world, car rental agencies at terminals stand to gain a great deal of efficiency by being able to process bookings a lot faster. According to journalist Wendy Stokes, the innovation may go a long ways towards cutting down on fraudulent transactions related to identity theft.

Currently in the car rental industry, staff responsible for booking still have to take the word of the consumer about that person’s identity. And while Stokes lamented that current screen processes are time-consuming, fraud can still take place.

“The present system of recognizing and confirming the customer’s identity has its flows and tends to be questioned for its oversights,” she wrote. “Pointing out that mistakes start from that point on, and evolve to lost incomes due to the false presentation of people all around the world.”

Stokes applauds one recent installation of facial recognition, which she hopes will cut down on those instances, if not eliminate them altogether. Recently, car rental corporation Hertz trotted out its technology at an office at Atlanta’s Hartsfield-Jackson International Airport. The company plans to install more facial recognition units at airports in Los Angeles, New York and San Francisco as well as up to 40 other terminals across the U.S.

Stokes added that a similar setup exists at Henri Coandă International Airport in Bucharest Romania, where consumers are using the new service. Others not quite sold on the technology opt for using a car rental agency’s membership card that comes with an individual code number.

So far, Hertz hasn’t reported any issues with using the technology, but they anticipate transactions will be much faster and easier to make. Biometrics firm Clear created the software, which already has security technology at several stadiums across the country. The facial recognition system enables customers to use the installation and upon confirmation head directly to the booked vehicle at the airport.

The company is pushing its convenience, claiming that a booking takes only 30 seconds, roughly 75 percent faster than other car rental transactions. So far, it’s available only to clientele with Hertz Gold Plus cards.

Despite some obstacles such as privacy issues, facial recognition is likely to be implemented worldwide in additional fields. “Understanding its benefits,” writes Stokes, “shortly we can expect them to make a “boom” on the market and find their ways in other areas of industry.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 22

Bluebird to be Represented at 2019 International Car Rental Show

Image Credit: International Car Rental Show

Bluebird Auto Rental Systems is proud to attend ICRS at Paris, Las Vegas.

Being one of the industry leaders in auto rental software, Bluebird will fittingly be an exhibitor at the 2019 International Car Rental Show, taking place at the beautiful Paris Las Vegas Hotel from April 14-16. Bluebird will have team members from all around the country present. Heading to Vegas will be:

Andres Lezcano: Regional Sales Manager from Tampa, FL

Rob Hano: Director of Sales out of Madison, WI

Francine Dunn: Customer Success Manager from our main office in Dover, NJ

We’re also pleased to announce that representatives from our sister company Thermeon, a global industry-leading provider of car rental software based out of the UK, will be joining us at the Paris. Those representing Thermeon will be:

Russell Lindfield: Sales Director for the Asia Pacific Region

Mike Pickford: Manager of Customer Support for the Americas

Attendees will have the chance to meet with our teams face to face at booth 412, and discuss our latest offerings along with all things Bluebird and Thermeon. Whether you’re already a customer of ours, or merely interested in seeing what we have to offer, a quick visit will provide you a demonstration of our current products and discuss additional services. Come get a first-hand experience of what makes our products and customer service valuable to any auto rental operation.

Francine Dunn, our customer success manager from our Dover NJ headquarters, encourages all visitors to stop by:

“Please be sure to stop by and visit, old and new customers are welcome. I can assure you won’t be disappointed.  Our Goal at Bluebird is to help our customers succeed. Without your success, we are not successful either!”

Rob Hano, our director of sales out of Madison, WI adds:

“The International Car Rental Show is the industry’s premier event, providing participants with unparalleled access to vendors and industry experts. The trade show and seminars offer insight into the latest trends and offerings and Bluebird is once again proud to attend this event. Our staff will be available to discuss the latest in product development and address any questions and concerns from customers and prospects alike. We encourage you to stop by Booth 412 during the show or make arrangements to meet with us for one on one discussions.”

The ICRS provides an excellent opportunity to expand and strengthen business connections from around the world. Attendees can gain an advantage on competitors with exclusive access to the latest technology, products and services available. Equip yourself with the knowledge and strategies needed to elevate your business.

Bluebird has been a constant presence at the ICRS in previous years. We’re excited to take part in the show from a new venue and continue to help our customers prosper, while potentially helping new customers reach greater heights.

We look forward to seeing you there!

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 22

Hertz Set To Unload Anniversary Edition Corvettes

Image Credit: Hertz

Z06 models commemorated a century for the rental car corporation

It’s no wonder why the sleekness and speed of the Corvette has made it a favorite vehicle among fans of pop culture. Prince scored a 1983 hit “Little Red Corvette” and Mark Hamill made his film debut in “Corvette Summer.” With such social credentials, car rental corporation Hertz even used a hundred of those vehicles, in particular a rare Z06 model, to celebrate a century of existence in 2018.

Now Hertz is unloading the famed automobiles the company made available during that anniversary period to any fan who wants one. Throughout the year, those hundred Z06 units were made available at airports across the U.S., each with a few thousand miles registered on their odometers. The highest reported mileage was on a car rented throughout the year in San Diego, at 7,873.

The bodies of these beasts are adorned in yellow with black racing stripes and wheels, oddly enough the same colors as the Hertz logo. When they were available as rentals, bookings were solid, especially in Los Angeles and San Francisco, despite a limit of 75 miles a day and a $300 daily rental fee before additional charges were imposed.

It’s of little wonder. Whether the consumers were gearheads or looking for a hot vehicle to turn heads, most of them were attracted not only by the look of the cars, but what was also under the hood. The Z06 boasted a 6-2 liter supercharged V-8 engine that could generate 650 horsepower to an eight-speed automatic transmission.

It also featured a few interior amenities like black upholstery and yellow accent stitching with commemorative badges to celebrate Hertz’s century of being a player in the car rental industry. The dash also included a Bose sound system with 10 speakers, an eight-inch touchscreen and online features like Android Auto and Apple CarPlay.

If interested, check out the Hertz sales URL for updates on when these hot wheels will be up for grabs. Hertz has yet to indicate a date for the sale although word has it the price will be between $90,000 and $100,000, depending on the condition of each vehicle.

Hertz reported that the price range was due to the rarity of the vehicles, since these versions were the only ones ever made, meaning they could increase in value over time. To put that into perspective, a previous model used by Hertz, the 1966 Ford Mustang Shelby GT350H, is now worth around $200,000.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 21

Avis to Fit 600,000 Cars with Mobile Technology by 2020

Image Credit: Avis Budget Group

Connectivity and integration will be among the buzz phrases you’ll likely hear around the offices at Avis Budget Group worldwide. The company that is second only to Enterprise when it comes to size and market share plans to stay ahead of the pack of emerging players, especially those specializing in the ride-sharing industry.

To that end, Avis is projecting that 100,000 of its global fleet will be totally equipped with the latest in connective technology by the end of 2019. It’s also setting a more ambitious goal to have that number leap to 600,000 vehicles once 2020 is over. The company reported deploying some 50,000 vehicles to a cloud-based system in 2018.

Avis already has access to some of the most reliable rental car technology in the world, including products created and distributed by Bluebird Auto Rental Systems. Many of them are in place for the sake of efficiency as they simplify and speed up processes that would otherwise require a great deal of labor.

Avis also invested in other cutting-edge technology that provides regular updated information on every car in its fleet already equipped with the innovations that allow users to remotely get status readings on gas levels, odometers and diagnostic information. It’s been a steep learning curve for the company, which first got a glimpse into the possibilities that lay ahead back in 2013, when Avis bought auto-sharing company Zipcar.

The company moved towards testing vehicular connectivity in its Kansas City-based mobility lab that started operating near the end of 2017. That’s also where personnel check on the functionality of newer technological features to determine if they’re a fit for the Avis fleet.

They’re already experiencing success with the Avis mobile app that has already surpassed two million transactions since its introduction in 2016.

Customers are apparently happy with the app, as customer service feedback reported a satisfaction rate of up to 25 percent higher from consumers who use the smartphone feature as opposed to those who don’t.

While the app has proven to add a degree of convenience to booking and using an Avis vehicle, the company plans to add more possibilities down the road. Those include notifying users about tourist sites whenever a connect rental drives into a virtual boundary made possible by geo-fencing features. Another project involves a more dynamic access-in-demand model, enabling customers to rent a vehicle wherever they want, as opposed to booking one at an Avis outlet.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 20

Fleet Forward Conference To Tackle Concerns For Car Rental Industry

Image Credit: Waymo

Silicon Valley event examines topics from car-sharing to autonomous vehicles

Given the technological leaps and bounds affecting automobiles, from driverless to electric vehicles, it’s no surprise that the 2019 Fleet Forward Conference will be taking place in Silicon Valley.

The conference, designed to help businesses with an arsenal of vehicles that are used as part of their revenue streams to keep pace with the latest automotive developments, will take place Nov. 11-13 at The Forager in San Jose, California.

One subject that will be of particular interest to the car rental industry will be the impact of car-sharing on the market. Case studies at this seminar will help break down the economic model of this latest mobile movement and use such aspects as data harvesting, bookings, optimal fleet use and other elements to find out how this part of the industry ticks.

While the beacons are sounding out that electric vehicles will be the wave of the future, that’s not satisfying to car rental companies concerned about barriers like short battery lives, anxiety over limited range of vehicles and return on investment regarding green technology. Panels at a discussion over electric vehicle fleet adoption will examine many of these issues to see how such obstacles can be overcome.

The itinerary for the three-day event isn’t complete yet, as the conference is still in the middle of a call-out for speakers. At the moment, wide-ranging subjects from the future of ride-sharing to vehicle technology have already been confirmed. One topic deals with fleet enterprise future-proofing in which a discussion will take place on a current driver shortage in the U.S., changing vehicular regulations and the impact of technology on mobile-oriented services.

Another discussion concerning fleet management will dedicate a great deal of attention towards autonomous vehicles, especially in what opportunities that lie ahead. Particular focus will be placed on how to navigate the interfaces between owners and end users of fleet vehicles, especially through such sophisticated software as Fleet Management as a Service (FMaaS). Attendees will get perspectives on how technology will affect all aspects of a fleet-operating business, from marketing to maintenance.

One seminar that may get lively is dubbed The Great Mobility Debate. Presented in a campfire discussion format, debate will revolve around the impending technology and how to prepare for it, especially with the arrival of autonomous technology and the changes that lie ahead when it comes to booking.

Other subject areas are still being put together, and tickets to the event will be available soon. For more background, contact information is available on the conference website.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

 

Mar 15

International Car Rental Show To Focus On Security

Image Credit: Pixabay

Panel to instruct companies on how to deal with terrorism.

Technology and statewide legislation surrounding ride-sharing across the country, in addition to its ongoing legislative efforts, will be major issues to be tackled at the 2019 International Car Rental Show, running April 14-16 at Paris Hotel in Las Vegas. However one more item will be getting a great deal of scrutiny during the three-day event.

Security of car rentals, especially concerning incidents involving terrorists will be part of one major session at the convention, held annually by the American Car Rental Association. The session, taking place April 15 at 10 a.m., will include panelists from the Department of Homeland Security and the FBI. One particular non-government speaker will likely provide some additional insight into how car rental businesses can reduce the likelihood of terrorism.

That would be Mike Rozin, owner of Rozin Security, which has handled such high-profile events as the host committee segment of Super Bowl LII, held in Minneapolis, MN back in 2018. Rozin was the event’s chief security officer. Other credentials include handling security at Tel Aviv’s Ben-Gurion International Airport as well as special security operations at the Mall of America in Bloomington, Minnesota.

The seminar is geared towards providing critical information to car rental staff on how to prevent terrorist incidents involving their fleet. That will include tips on how to identify extremist behavior before it happens and sending that information to the proper authorities. Several terrorist incidents in recent years have involved vehicle rentals.

One of the most horrific incidents involved a man who drove a large rental truck into a crowd of Bastille Day revelers in Nice, France back in 2016. A Tunisian nationalist was behind the wheel of the attack, which killed 86 bystanders. In 2017, a man rented a pickup truck to kill eight people and injure nearly a dozen others near New York’s World Trade Center. ISIS claimed responsibility for being behind both events.

While U.S. authorities look at ways to cut down on terrorist incidents involving rented vehicles, including the scheduled seminar, the U.K. has already adopted one measure. In December, the federal government’s Department for Transport unveiled the Rental Vehicle Security Scheme designed to cut down on terrorists using rentals for violent acts. All players in the rental industry have to stick to a 10-point code of conduct that requires the reporting of suspicious behavior and sharing other pertinent information with law enforcement officials. The measures stress using electronic transactions, which can easily be traced much faster.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 15

What is The Future of AI in The Car Rental Industry?

Image Credit: HP Mega Trends

Private vehicle ownership to drop drastically by 2030, report predicts

As Millennials and Generation Zers continue to be dubbed the main drivers of the “rentership society” by experts, the concept of private vehicle ownership is being predicted to fall and will nearly be a thing of the past in a little over a decade, according to predictions from The World Economic Forum. Millennials and Gen Zers are less inclined to own things, including vehicles, and are shifting towards shared economies and paid services.

The car rental industry of course, is a significant part of the global shared economy. With consumers being exposed to more options than previous generations, comes an opportunity for car rental companies, who offer fleet management experience, and the knowledge to maintain vehicles.

Artificial intelligence (AI) technologies may soon provide more value to car rental companies, as advancement of the technology and use in the rental business could provide lower operating costs, greater efficiency and superior customer satisfaction.

By using AI-based technologies, demand for services can be predicted, allowing rental companies to stay ahead of the game and greater optimize fleet utilization. Not only will AI predict demand, but based on a vehicle’s usage, as vehicles can be analyzed beyond the mileage numbers and more accurately predict when a vehicle will require maintenance and/or repairs.

Managing revenues would also be easier, as AI could analyze car depreciation and report ideal times to de-fleet and sell assets. Rent prices can also be set to accurately reflect the demand for services. Rather than managers shopping rates and finding solutions through trial and error, AI tools could fully optimize pricing management, allowing managers to handle other tasks more efficiently.

As autonomous vehicles eventually come to market, rental companies may be able to use self-driving vehicles to offer such vehicles to customers, helping with daily tasks such as handling deliveries, taking care of pick-ups, or simply getting from point A to B.

Finally, rental companies can offer greater customer satisfaction with the use of AI. By analyzing a customer’s needs, while paying attention to details like pick-up time, destination, or requirements for child-seats and extra storage space, customer satisfaction is almost assuredly guaranteed.

Ultimately, AI appears set to play a greater role in rental companies managing operations and providing better customer satisfaction, which will play a key role in the long-term prospects – and potential growth – of the car rental industry.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

 

Mar 12

Car Rental Company Opens at High-tech Airport Terminal

Image Credit: Propeller Airports

Enterprise Holdings launches an alternative destination for Seattle client base

The world’s largest car rental company has launched an initiative designed to increase convenience for its Seattle-based customer base by opening a branch office at a new high-tech airport near the city. Enterprise Holdings announced Monday the opening of its latest outlet at the Passenger Terminal at Paine Field, which started operations earlier in March just outside of Everett, Wash. The new terminal is predicted to service some 1.4 million travelers annually.

While Everett is nearly 30 miles north of Seattle, Enterprise is assuring customers that the convenience offered by the new state-of-the-art facility will more than make up for that distance. The company will offer shuttle service to the office from every flight that touches down on the tarmac of the new airport.

At this point, Paine Field accommodates up to 24 flights daily with its two-gate terminal, which means far less congestion of air and passenger traffic than what customers would otherwise experience at Seattle-Tacoma International Airport. The Enterprise office is also running daily from 4 a.m. to 1 a.m. to ensure car rental customers that they’ll be able to book and drive a vehicle from Paine Field once they’re off the plane. An added benefit is that service is also available to customers who rent cars from National and Alamo, as both are owned by Enterprise.

The company will likely need to market its presence at Paine Field rather aggressively, as the new airport also is on four public transportation routes and accommodates a number of taxi, ride-sharing and hotel shuttle services.

“As the leading developer of private airports in the country, we strive to create a customer-centric experience for travelers,” said Brett Smith, CEO of Propeller Airports, which built Payne Field. “Enterprise’s commitment to excellent customer service aligns with our own customer-focused culture. We’re confident Enterprise will extend our passion for creating superior customer experiences beyond our terminal.”

Currently, Paine Field services only Alaska Airlines with most of its destinations located on the west coast. Between the two airlines, direct flights from Everett go to Las Vegas, Los Angeles, Orange County, Phoenix, Portland (Ore.), San Diego, San Francisco and San Jose. However, United Airlines will start its operations at the new terminal on March 31, by offering flights to Denver and San Francisco.

Besides serving the greater Seattle area, Paine Field is also targeting the roughly one million residents of North Puget Sound seeking a more convenient alternative to the Seattle-Tacoma airport.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 11

U.S. Tops List of Driverless Test Successes in California

Image Credit: Waymo

American companies take top 7 spots over entries from China

American companies topped the list of total distances for autonomous vehicles that were tested in California in 2018. The U.S. had 13 of its entries dominating a top 25 list of participants, including seven that were ranked at the very top.

By far, the best performance assessment went to Google’s driverless endeavor Waymo, which had 98 cars log in more than 1.2 million miles of road testing, including only 11,000 miles that required driver assistance. The distance is roughly 50 times the circumference of the earth. As well, the level of human intervention was half of what was reported in 2017.

Waymo’s output was more than twice the numbers achieved by second-place finisher, GM Cruise, which covered more than 447,000 miles, including slightly more than 5,000 miles that needed a driver to take over.

Further back was Apple in third, although it was the most improved participant, previously finishing 18th in 2017. Rounding out the top seven were Aurora, Zoox, Nuro and AutoX Technologies.

While American companies comprised more than half of top 25 participants, China has been edging its way into the testing grounds, with eight companies making the cut. Its best performer was Baidu, logging in barely 18,000 miles with just over 200 miles in which a driver had to step in. Still, it’s a much better series of results given that only five Chinese firms reached the top 25 the year before.

Interestingly, Japanese companies, which have been on the cutting edge for years of automotive innovation, didn’t fare as well. Only two of the country’s companies, 14th place Nissan and 23rd place Toyota, made the cut. Other countries that host companies managing to make the list were Hungary and Germany.

The results are significant in that California has been the go-to destination for autonomous vehicle testing, an outdoor laboratory where companies can assess the vehicle’s performance on public roadways and garner information on how to improve their products. While California has been a willing host for this activity, it hasn’t been without a rigid set of laws in Assembly Bill 87, passed by the state in 2017. Even with its stipulations in place, California’s Department of Motor Vehicles granted permission to 62 companies wanting to test vehicles on the state’s roads. While the DMV makes it mandatory for participants to provide them with results, so far, 48 companies have submitted reports to the regulatory body.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

Mar 09

Autonomous Industry Could Produce Nearly 70 Million Cars by 2028

Image Credit: Unsplash

North America leads the charge, dominating two-thirds of global market.

The global driverless automobile market is expected to grow tenfold in the next decade, according to market research firm ReportLinker. A study released in February revealed that the autonomous industry, which manufactured roughly 6.6 million driverless units in 2017 could produce up to 67.5 million driverless vehicles by 2028.

Much of the activity will be in North America, which currently boasts a market share of 62.51 percent. Projections indicate that automakers on the continent will continue to dominate the market for at least the next 10 years.

The study determined that demand for greater car safety is causing the industry to respond in kind, with customers wanting such features as adaptive cruise control, drowsiness monitoring, lane departure warnings and traffic jam assistance. And while an entirely autonomous vehicle might be the ultimate goal for most of the major players in the market, that won’t be happening for a while. The research paper predicts that the percentage of autonomous vehicles that will still require driver assistance will comprise nearly 90 percent of the market. Fully autonomous vehicles capable in running on any kind of road condition will likely remain relegated to robo-taxi status in the next 10 years, such as those being tested by Uber, Waymo and other competitors.

Chances are the development of autonomous vehicles will be developed in tandem with eco-friendly technology being implemented today. Safety feature demand, which has spurred on further work in driverless technology, still trails the need for more environmentally-friendly cars. Nowhere is this further tied together than with government requirements for better infrastructure to foster more efficient public transportation, as well as higher emission controls.

Results compiled by ReportLinker are roughly on par with a similar study conducted in 2018 by Allied Market Research, which predicted the autonomous industry would be worth nearly $557 billion by 2026. Similarly, the big drive behind that prognosis was a need to reduce human-error accidents and lower harmful emissions.

However, the Allied study indicated that an element of fear of riding in fully-autonomous vehicles might stall the momentum of those sales, as evidenced by incidents during testing. In some cases, faulty software resulted in a number of accidents, including one that resulted in the death of a pedestrian in Arizona.

Reliability was one disadvantage highlighted by ReportLinker, as well as other issues such as lack of road infrastructure to support autonomous vehicles, legalities in countries that haven’t yet legally considered driverless cars, and vulnerability to acts of cyber crime.

Better software. Better support. Better value. For over thirty years, Bluebird Auto Rental Services has been supporting its many, many happy customers around the world. Our flagship product, RentWorks, provides all the tools you need to run every aspect of your car rental business or service loaner department from the front counter to the back office.

Call us today toll-free at 800-304-5805, or email us at sales@barsnet.com and we will be happy to walk you through Bluebird’s Auto Rental Services.

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