October 9, 2020
Top 5 Car Rental Industry Trends in 2020
We at Bluebird like to stay on top of industry trends. Here are the top 5 car rental trends that have emerged in 2020 and will grow in the coming years.
August 13, 2019
Report States Car Rental Subscriptions Here To Stay
The report states new mobility services such as car rental subscriptions are vital to ensure the car rental industry will be able to compete in the marketplace.
July 11, 2019
Algorithm Created To Reduce Ambiguity In Car Rental Insurance
Unlike insurance for car owners, there’s a great deal of ambiguity surrounding car rental insurance. That’s especially telling in the case of what a client has in mind in renting a vehicle.
5 Bad Habits for Car Rental Social Media
Five Bad Social Media Habits Car rental and social media unfortunately do go well together. Here are he main bad habits of car rental’s social media presence. In the next edition, we will discuss how to solve them! 1. Spamming Social Feeds with Repetitive Messages One sure way to get people to avoid
June 17, 2016
Customer Service and “#Spiderpocalypse2016”: What We Can Learn
We have stressed the need of having a strong online presence when it comes to customer service for years now. However, a recent event involving a rental car, and a plethora of spiders, demonstrates exactly how important it is to have someone behind the keyboard for your operation. What went down? Chris Tarantino rented a vehicle
Marketing Car Rental With Snapchat
With the popularity of Snapchat rising, it’s time for car rental marketers to take notice! What is Snapchat? Snapchat is a mobile image messaging service that allows users to send pictures and videos to one another. The message exists for a short period of time then disappears. It has grown from humble beginnings to a service
Car Rental: Let’s Consider Email Marketing
Marketing is an ever-evolving buzzword that we hear all the time. However, the focus of marketing is often lost in the conversation. Car rental operations (of course, not all of them) are notorious for losing focus on what matters… customers! Time to face facts! Those facts? That traditional means of advertising are not guaranteed
Car Rental Marketing: Which Outlet and Why?
With so many options when it comes to car rental marketing, knowing which one to use and why is vital. Our Social Media Coordinator, Stefan Jagot, teamed up with Auto Rental News to create a list of social media outlets and and why they’e important. Twitter: What is it? Twitter is an online social
Car Rental Social Marketing: How Often Should You Post?
When it comes to car rental social marketing, the use of social media is key (duh). However, too much social activity can be just as detrimental as not using it enough. Here is a guideline of the major outlets and how frequently you should be posting on them. Facebook: For operations, posting every
5 Summer Online Marketing Tips for Car Rental
With summer approaching, now is the time to align your car rental operation’s web strategy for the season. Here are 5 tips to get your car rental operation’s social media strategy ready for the summer! 1. Shoot some video! Not only does summer provide for some great scenery, but video has become key in social media